Repetitive Advertising in Newspapers - a Study of Two New Products
1964, First Edition. Harvard University, Division Of Research, Graduate School Of Business Administration. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of a full range of criteria whereby advertising can be measured. Item #48247
Price: €12.95
See all items by John B. Stewart