The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever / Andrew Cracknell ; foreword by Sir John Hegarty
2011, First Edition. London : Quercus. Very good paperback copy; cover slightly creased and dulled as with age. Bright and clean internally. Remains quite well-preserved overall. Item #438716
ISBN: 9780857384270
Physical description; 224 pages : illustrations (some color), portraits ; 25 cm. Notes; Includes bibliographical references (pages 220-221) and index. Contents; Machine generated contents note: 1. The Story So Far -- 2.A Growing Respect -- 3. The Unlikely Hero -- 4. Lighting the Touchpaper -- 5. Thinking Small -- 6. The Word Spreads -- 7. Avis v Hertz -- 8. Changing Times -- 9. Thinking Big -- 10. Women of the Avenue. Subjects; 1900-1999. Advertising agencies United States History 20th century. Advertising United States History 20th century. Advertising executives United States. Advertising. Advertising agencies. Advertising executives.
Price: €8.95