The real toy story: inside the ruthless battle for Britain's youngest consumers / Eric Clark
London: Black Swan, 2007. First Edition. Very good paperback copy; edges slightly dust-dulled and nicked. Pages tanned as with age. Remains particularly well-preserved overall. Item #324731
ISBN: 9780552774062
Physical description: 331 p.; 20 cm. Notes: Includes bibliographical references (p. 291-298) and index. Subjects: Toy industry. Toy industry Corrupt practices. Toy industry Marketing Psychological aspects. Toys Economic aspects. Child consumers Great Britain. Children As consumers Great Britain. Toy industry Marketing Psychological aspects.
Price: €8.95
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