Item #188428 Outdoor advertising - the modern marketing force : a manual for business men and others interested in the fundamentals of outdoor advertising. Outdoor Advertising Association of America.

Outdoor advertising - the modern marketing force : a manual for business men and others interested in the fundamentals of outdoor advertising

1928, First Edition. [Chicago] Outdoor Advertising Association of America, inc. Near fine copy in original pebble-grained cloth. Embossed gilt-titled label, with gilt-decorated surround to front panel. Slightest suggestion only of dust-dulling to the spine bands and panel edges. Remains particularly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 227 pages; Description: 227 p. incl. col. front., illus., map, diagr. col. plates. 23 cm. Subjects: Advertising - Marketing. "First edition 20,000 copies." --colophon. Item #188428

Price: €85.00

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