Cases in Marketing Management
1988, Fourth Edition. Plano, Tex. : Business Publications. Near fine copy in the original color printed boards. Slightest suggestion only of dust-dulling to the spine bands and panel edges. Remains particularly well-preserved overall; tight, bright, clean and strong. ; 767 pages; Description: xiv, 767 p. : ill. ; 25 cm. Includes bibliographical references and index. Subjects: Marketing --Management --Case studies. Item #17198
ISBN: 0256036764
Price: €10.95
See all items by Kenneth L. Bernhardt